I’m back from New York and currently ensconced on my couch wearing my sweatpants and wondering where the time went and is it really over? I spent two days at the Lucky fabb conference and one and a half with my best friend in the world and her beautiful babies and I’m feeling blessed to have done both. Instead of the more formal recap I wanted to do a little behind the scenes action today and a more in depth countdown of what I learned at the actual conference and how I plan on applying the knowledge in my life tomorrow. Let’s begin!
-The first day I arrived at the Times Center and was greeted with my fancy, bedazzled name badge and all access badge. You can buy a regular ticket to the event or an all access one. The all access one gives you priority seating and gets you into the gifting suite and lets you have a gift bag at the end. I think I paid approx. $30 more (??) for the all access and felt it was worth it. I sat in the front row of the auditorium and was 6 feet from Eva Mendes and all the other presenters.
-That day was different speaker forums in the lecture hall type room with breaks for “brand experiences.” This means that different brands are there to promote themselves through free products and social media giveaways. Charming Charlie’s was there and it was a madhouse of women stuffing necklaces and bracelets into bags (myself included.) The rest was companies like Paige Denim in booths where you can take a photo of yourself with their items and share the photos with specific hashtags to win prizes. I’m not a fan of Instagram challenges like this, so I walked around and explored. There was also a gifting suite for all access members, which was sort of amazing. Being given free things, from purses to shoes to necklaces and candles is really surreal and I felt pretty lucky to be there for that.
-There were tons of bloggers there, about 300 I think? So many gorgeously dressed women milling around and meeting each other. I met a few great ladies, but other than that I stuck with my group as did everyone else there and didn’t meet as many people as I thought. I’m not the most outgoing person, so I knew making contacts would occur after the event as well through business cards and social media. I was really nervous walking in, my hands were shaking and I was all sweaty and hot (lovely!) I wanted to feel like me and wore this striped dress and this necklace from Choies and received a lot of compliments.
-On the second day the conference was in the Conde Nast building, which was really surreal, as Vogue, Lucky, Glamour and many other magazines have their offices there. It is in the heart of Times Square and was a beautiful building. This day was focused on smaller, breakout sessions in different rooms and seemed less organized than the first. I had chosen to attend three Founder’s Series and another called “How to Quit Your Day Job.” The Founders’ Series focused on how different business owners and entrepreneurs created and grew their companies. Tamara Mellon, Warby Parker, Birchbox, Domino Magazine and others described their experiences and gave advice for making it and held Q+A’s at the end. It was intimate and I learned a lot from these. The women (and men) were inspirational to me and were very open and honest. The other breakout session was with the publishers of The New Potato and they gave great advice on how they monetized their blog and become full time bloggers. I wanted to be really comfortable on day two as my feet were hurting from the day before (wearing these), so I wore my Choies red midi dress with my studded ankle boots (similar) and a chain necklace from Target. Again, I was comfortable and felt like me and I loved this look.
-One thing I noticed while walking around the city and standing in the halls of Conde Nast: a lot of the editors are more dressed down and casual and had an “undone” look to them. Hair was natural and very simple, most wore simple shoes in black and no one has anything super crazy on. This sort of reaffirmed my thought that stylish women put thought into their wardrobe, obviously, but the matchy matchy look your see elsewhere is not what you see there. Whether it be Nike tee shirts with leather plants or old sweaters under a sequined dress, women dress for themselves. I love this sensibility and would like to think I feel the same way. I’ve had an epiphany of sorts when it comes to my shopping and buying and will write more once I can get it right in my head and can share it.
-The conference went by faster than I thought it would and had less than I thought it would. I learned a lot, and loved it, but I’m wondering if more could have been done to add into the second (shorter) day to create more of a cohesive quality? We were funneled through hallways and it seemed the space wasn’t big enough to hold everything there. There was also no lunch planned as there was the previous day and liked how that was provided (plus, it kept us together and mingling.)
-I would have loved to hear from more blogger’s as well, mid size ones that had more size specific knowledge. I loved hearing from Bryanboy, Saucy Glossie and more, but feel they got started during the “boom” of blogs and would have liked to hear more from a smaller blogger. Does that make sense? I’m not knocking their success, they deserve it and earned it and were wonderful to listen to. They were all open and gave great advice, but I have a hard time learning only from those wearing exclusively designer clothing as that is not where my readership (or I) come from.
–Eva Mendes was skinnier in person and more angular than she looks in photos. She is also very open and warm and spoke like she was sitting on her living room couch. So comfortable with herself and smart and she had specific ideas about the fashion she loves (1950’s Italian glamour) as well as what she likes when it comes to designing clothes. She was very humble and still shops at thrift stores and discount chains.
–Kate Bosworth was beautiful as well, she is luminous and looked amazing in a cream leather sweatshirt and silver mini skirt. She was very eloquent and artistic and takes a long time to come up with the right way to say something. She comes across as very aware of herself and what she likes aesthetically. I enjoyed listening to her and when she spoke about her husband and recent marriage you could tell how much she loved him and how happy she was. Also, she and Eva Mendes has that smoothest legs I’ve ever seen, is that weird? Oh! No presenter or editor seems to wear tights or have issues with open toe shoes in (almost) November. I liked.
-Lastly, the gift bags. They were huge! Probably two feet high and wide and deep? I’m not lying, they were massive and I had to lug it ten block to the train to get back to Hoboken. My shoulder still hurts. There was tons of products and gift cards and discounts and such, as well as jewelry and beauty products. I’ll say this, out of the maybe 45-50 items in it I truly loved only about 6 things. I’m pretty picky about the products I use and like and despite the fact that there were nice things in the bag, I didn’t need most of what was in it. I don’t like to show anything here that isn’t me and value your readership. I refuse to show things that I don’t like just because they are free or I am paid to. I’ll show you more as the week goes on the items I did love and can give discount codes as well if they were included with the products. Deal?
Stay tuned for my post tomorrow on the 10 things I learned at Lucky fabb.