℅ IWYP tank (size medium, and true to size); Forever 21 kimono and sunglasses; H&M skirt, old (option); Shoemint sandals; Haystack necklace (local boutique), similar.
I think in year two of blogging I figured out something really important: there are seasons of growth and seasons of stagnation in blogging, and Summer is one that stagnates for just about all of us. I think it mostly comes down to a lack of motivation to sit and really dedicate ourselves to write truly engaging pieces this time of year (the beach calls my name!), as well as the fact that we all have less time to give. I know I have less time to really engage with my readers on a full time basis because my kids are home, and in general, I just lack motivation. Does this mean I don’t find this space as fulfilling and I’m giving up? No. I just readjust how and when I will blog, as well as what I will and won’t do during the two and a half months or so of Summer vacation.
I’ve gotten several emails from readers asking for help on this subject, and the common denominator seems to be, “Help! My stats and readership are down and what am I doing wrong?” The best answer? “It’s Summer. It’s notoriously slow, there is nothing wrong with you, and it will get better.” I promise!
Here is how I change my blogging routine to reflect this slower time.
1) I switch from blogging five times a week to three in June, July, and August. This not only cuts down my actual photo taking, editing, and post writing time, but it also gives me off days where I don’t have to blog and can relax.
2) I do batch photo shoots! This time of year it is warmer and I can plan outfits that can be quick changed in my car, and photographed together. I find that doing two photo shoots at a time is easier for me to manage, because the other days I may only be wearing a bathing suit and cover up, or I’m going to the gym, and I just don’t have the time. Every outfit you see is something I have actually worn. I never photograph something for the sake of it, I just don’t often get the chance to take photos when I’m wearing it (going to a concert with friends is just a weird time to stop and pose!), so I will put it on again for photos a couple of days later.
3) I stop my sponsor program for the month of July to give myself a break. A lot of work goes on behind the scenes of running a group giveaway (emails, keeping track of stats, putting together the widget details, locating winners, follow up details, etc.), and I like to give myself a vacation from that and regroup.
On that note, my Group Giveaway option will be back in August and already it is starting to sell out! Join in on the chance to grow your readership HUGE amounts and be a part of a giveaway that typically has upwards of 14,000 entries. I will be approving ads August first (so that your ad corresponds with the giveaway!) You can book your spot HERE. Spots are limited and sell out consistently every month, get in while you can!
4) Summer may be slow, but I take this time to plan how I will be growing my blog this Fall. I browse the Passionfruit Marketplace for sponsor options, and read the sidebars of my favorite blogs to find great opportunities to get my name out there. Taking part in giveaways, purchasing feature spots, and keeping yourself relevant and out there (social media!) is the key to growing.
5) Lastly, I ignore my stats. I haven’t looked at anything more than my individual post page views and comments since May, and that has been completely liberating. It’s really hard to see a slower season translated into page views, and can make me feel less. I like to look at the health of my blog in a new way. Do I have reader engagement (comments?) Yes. Am I still getting business opportunities that make me excited? Yes. Am I engaging with my readers (reading THEIR blogs, email replies, relying on social media?) Yes. The rest can wait till Fall when I can devote more time and energy.
Tell me, how do YOU blog in the Summer? Is it different than other times of the year?
P.S. This super cute tank I am wearing is from a fabulous and fun blogger, Whitney, and her (awesomely) named blog, I Wore Yoga Pants To Work. She design a different tank or tee every month and this month I am honored to show off one of her designs. This tank is really comfortable, has a longer length that I adore, and has the type of fabric that feels substantial, yet lightweight. I assumed it would be a good tank, and it exceeded my expectations. It’s an AWESOME tank.
- Orders will be taken through Tuesday, July 22nd at 11:59PM. After that, these shirts will no longer be available.
- All orders are hand packaged and shipped by Whitney herself.
- Each shirt comes with a custom kookie.
- Shirts are $25 + $5 shipping or $8 shipping for non-US addresses.
For more details on where to buy this tank (quick, get it while it lasts!) you can go HERE.